Junior Mints
Copywriter
Joe Kuhns
Art Director
Kate Harkins
The Ask: Create a Subway Station Domination for Junior Mints.
The Challenge: Junior Mints has been around since 1949. And it’s always been lower level.
The Solution: Junior Mints is for the grind set. They’ve gotten a taste of the executive lifestyle and they want more. They know that junior level is where the opportunity to make a name for yourself lies. So enjoy the good life and go for your goals. You never know when someone is watching. You never know when a promotion is around the corner. Promote Yourself.
SUBWAY STATION DOMINATION
PR ARTICLE