Junior Mints

Copywriter
Joe Kuhns

Art Director
Kate Harkins

The Ask: Create a Subway Station Domination for Junior Mints.

The Challenge: Junior Mints has been around since 1949. And it’s always been lower level.

The Solution: Junior Mints is for the grind set. They’ve gotten a taste of the executive lifestyle and they want more. They know that junior level is where the opportunity to make a name for yourself lies. So enjoy the good life and go for your goals. You never know when someone is watching. You never know when a promotion is around the corner. Promote Yourself.

SUBWAY STATION DOMINATION

PR ARTICLE

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