Winchester Mystery House
Copywriter
Lara Navarro
The Ask: Create a dynamic, out of home campaign with extensions for The Winchester Mystery House to drive people to want to visit the museum.
The Challenge: The Winchester Mystery House is not a well-known museum in San Jose, California.
The Solution: Make an immersive experience for visitors to step into a ghost story.
Art Director
Kate Harkins
EXPERIENTIAL
Using Beacon Bluetooth technology, when patrons connect to the Internet, users would be giving the Winchester Mystery House permission to ‘haunt’ their phones. Beacons are small devices that interact with mobile applications on mobile phones within a specific vicinity. Once connected to the WiFi, tourists of the Winchester Mystery House will be alerted whenever they pass a particular beacon letting them know that a ghost is nearby, and occasionally ‘glitching’ their display.
SOUVENIRS
A photobooth will capture old-fashioned photographs of visitors, but unbeknownst to them will superimpose a mysterious ghostly figure into the frame to surprise them later.
SOUVENIR: GHOST SPOTTING AMULET
Visitors can also purchase their own Winchester Mystery House amulet as a souvenir. Designed to mimic the keys that would open one of the 161 rooms in the house, this battery-operated necklace would use heat-sensitive technology to glow whenever a supposed ‘ghost’ was nearby.
PR ARTICLE
