The Ask: Create an out of home experience for World Wildlife Fund.

The Challenge: World Wildlife Fund, WWF, is a public charity whose mission is to leverage sound science to conserve nature and reduce the most pressing threats to the diversity of life on Earth and they believe that certain places will be incredibly depressing in the future if humanity does not do something to stop global warming.

The Solution. In general, people like souvenirs from places they visit such as postcards or other knick knacks. Let’s show people some sad souvenirs from the future.